Swedish HR Tech Company Adway Secures €10M for Growth and Product Development
Swedish HR tech company Adway has secured €10 million in Series A funding. The investment, led by Octopus Ventures, will fuel the company's growth and product development. Adway's CEO, Adrian McDonald, expressed gratitude for the support, stating it will enable faster development of automated workflows and products.
Adway, based in Sweden, specialises in recruitment marketing. Its platform combines digital and programmatic advertising with branded ad content to find effective recruitment strategies. The company aims to attract talent at scale, streamline talent acquisition processes, and reduce hiring costs. With the recent investment, Adway plans to accelerate and scale its investing platform, further develop its product suite, and expand internationally.
The funding round was led by Octopus Ventures, with participation from Brightly Ventures and Spintop Ventures. While Octopus Ventures is the main fidelity investments, the search results do not provide information on other companies involved in the financing round.
Adway's €10 million Series A funding will drive the company's expansion and product innovation. The investment, led by Octopus Ventures, will enable Adway to accelerate its platform development, enhance its product suite, and grow its international presence. The company's recruitment marketing platform continues to attract attention for its effective talent acquisition strategies.
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