Swiggy alters its Instamart division, presenting a revamped image and branding.
Instamart, an autonomous quick commerce platform spun off from Swiggy, has witnessed remarkable expansion in India, widening its product offerings to over 35,000 items across more than 120 cities. The platform has now transformed into a standalone app, showcasing a fresh visual identity with a new primary brand color of blue, symbolizing dependability, swiftness, and trust. The blue hue honors its roots, retaining the iconic Swiggy 'S-Pin' icon.
As per Sriharsha Majety, CEO of the Swiggy Group, Instamart is poised to surpass food delivery in market penetration and scale as it persists in innovation, focusing on speed, a broad selection, and daily convenience. The quick commerce sector in India is experiencing a boom, with Instamart securing a significant market share, claiming about 46% of the market.
In the fourth quarter of the financial year 2025, Instamart recorded a 101% year-over-year growth in Gross Order Value (GOV), reaching INR 4,670 crore (approximately USD 560 million), and a 19.5% quarter-over-quarter increase. Its revenue soared 115% year-over-year in the same quarter, reaching INR 689 crore, up from INR 320 crore in Q4 FY24.
Instamart significantly boosted its operational infrastructure, adding 316 new darkstores in Q4 FY25, resulting in a total active darkstore area of 4 million square feet, marking a 62% quarter-over-quarter increase. The platform expanded its reach to 124 cities across India and increased its Monthly Transacting Users (MTUs) by 2.2 million over the year, reaching 9.8 million MTUs, which surged 40% quarter-over-quarter.
Swiggy also enhanced Instamart's service experience through innovations such as faster deliveries powered by its Bolt service, which already constitutes around 12% of food delivery orders. Instamart has also introduced a premium subscription program called One BLCK to enhance consumer engagement.
Despite strong top-line growth, these investments have impacted profitability. Instamart’s contribution margin decreased from -4.6% in Q3 FY25 to -5.6% in Q4 FY25, and the adjusted EBITDA loss expanded to INR 840 crore in Q4 FY25. The quick commerce segment remains a loss-making but rapidly growing part of Swiggy’s business portfolio, reflecting the broader industry trend in India where quick commerce is thriving yet still in a rapidly expanding phase.
In its next phase of growth, Instamart has undergone a brand refresh with a new vibrant identity, signaling its transition into consolidation and market dominance. Despite the investing-heavy phase of the industry, Instamart's growth trajectory is promising, positioning it as a market leader in India's burgeoning quick commerce sector.
- Instamart, with its innovative approach in the quick commerce sector, aims to surpass food delivery in market penetration, focusing on speed, a broad selection, and daily convenience, as it pursues growth.
- The transformation of Instamart into a standalone app includes a fresh visual identity, featuring a primary brand color of blue, which signifies dependability, swiftness, and trust, while preserving the iconic Swiggy 'S-Pin' icon.
- Instamart's financial performance in Q4 FY25 shows a 101% year-over-year growth in Gross Order Value (GOV) and a 115% year-over-year increase in revenue, demonstrating its expanding business in the Indian market.
- As part of its growth strategy, Instamart has introduced a premium subscription program called One BLCK to enhance consumer engagement, amidst investments in boosting operational infrastructure, such as adding 316 new darkstores, and expanding its reach to 124 cities across India.
