Tactic's Saylor Speaks Briefly with Three Words, Leaving Bitcoin Unchanged
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In a significant move, Strategy (formerly known as MicroStrategy) has announced the purchase of 21,021 Bitcoins, bringing its total holdings to approximately 628,791 Bitcoins, worth over $74 billion at current prices. This latest acquisition was funded by a $2.52 billion Initial Public Offering (IPO) of Variable Rate Series A Perpetual Stretch Preferred Stock (STRC), priced at $90 per share.
The IPO, which is the largest crypto-linked offering of 2025 and the biggest U.S. perpetual preferred stock issuance since 2009, marks a strategic move by Strategy to use capital markets to fund its Bitcoin purchases. The new preferred stock series (STRC, alongside others like STRK, STRF, STRD) offers attractive dividend features to draw investor interest in financing Bitcoin accumulation.
Michael Saylor, Strategy’s chairman, has been a vocal advocate of this aggressive Bitcoin accumulation strategy since 2020. Viewing Bitcoin as a superior store of value compared to traditional assets given economic conditions like inflation and currency debasement, Saylor himself holds 17,732 BTC, reflecting his strong personal conviction.
Strategy officially rebranded to Strategy in February 2025, signaling a full commitment to Bitcoin. This rebranding included a new logo incorporating the Bitcoin "B" symbol, reinforcing the company’s identity as a Bitcoin treasury and investment vehicle rather than a typical software firm. This strategic pivot has influenced broader institutional adoption of Bitcoin.
Since its first Bitcoin purchase in August 2020, Strategy has been consistently adding to its Bitcoin holdings. The company disclosed its most recent purchase of 6,220 BTC on July 21, bringing its total holdings to 607,770 coins. The average cost basis of these Bitcoins is $73,227 per Bitcoin, resulting in a substantial gain on the investment, over 1,550%.
Recently, Michael Saylor posted three words on Monday morning, potentially as part of a branding strategy or gentle reminder. The timing of these posts could be less of a coincidence and more calculated, aligning with Strategy's ongoing commitment to Bitcoin.
In addition to the developments at Strategy, other notable events in the crypto world include Gemini adding XRP and SHIB as collateral for derivatives trading. A significant event was the burning of 600,701,531 SHIB in one transaction, resulting in a 16,717% increase in the key metric.
However, it's important to note that a scammer stole $520K in Bitcoin via a hardware wallet. Steps to avoid such incidents are provided in a separate article.
In conclusion, Strategy/MicroStrategy remains the largest corporate Bitcoin holder worldwide, with an aggressive branding and capital strategy centered on integrating Bitcoin as a core treasury asset.
- Strategy's latest acquisition of 21,021 Bitcoins through Initial Public Offering (IPO) funding is a strategic move in the finance industry, demonstrating the use of capital markets to invest in the technology sector.
- With a substantial market cap estimated at over $74 billion, the business world is closely observing Strategy's aggressive Bitcoin accumulation strategy, setting a precedent for other companies considering cryptocurrency trade.
- In addition to traditional markets, events like Gemini adding new cryptocurrencies for trading and significant burn events of SHIB tokens reflect the dynamic nature of the crypto market and the growing interest in various digital currencies.
- While innovation thrives in the crypto market, it is crucial for individuals and businesses to take necessary precautions to secure their digital wallets, as highlighted by the recent hardware wallet scam incident.
