Tech-focused and safety-driven expansion aims to propel SUPERGAS's growth
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Since its inception in 1996, SUPERGAS has been a leading player in the LPG sector in India. As a wholly owned subsidiary of SHV Energy, the company has expanded its infrastructure significantly, building an extensive network that includes six import terminals, 22 filling plants, four depots, and a dedicated delivery fleet. This infrastructure supports over 400 franchisees serving various segments, including domestic, commercial, industrial, and auto LPG [1][3].
Over the past 25 years, SUPERGAS has introduced numerous innovations in the LPG sector. One of its earliest innovations was the introduction of the LOT (Liquid-Off-Take) cylinder for commercial and industrial use in 2003, a category-first innovation that improved LPG delivery and usage for industries [1]. The company also developed the Heater-less Vapouriser and the 450 kg Maxima cylinder, enhancing operational safety and capacity, and launched the Electronic Auto Changeover Device, boosting the convenience and safety of LPG supply systems [1].
In recent years, SUPERGAS has embraced technology to further innovations focused on safety, efficiency, and customer experience. The company has adopted Artificial Intelligence (AI) to enhance fleet safety management, launched the SUPERGAS Care mobile app aimed at improving customer service, introduced an Augmented Reality (AR)-based Site-fit tool to optimize LPG installation planning, and migrated to SAP Hana S4 to streamline enterprise resource planning and operations [1].
Beyond infrastructure and tech upgrades, SUPERGAS is actively supporting industries in transitioning from other fuels to cleaner LPG to reduce carbon emissions and improve operational efficiency. The company maintains a strong focus on safety and customer experience as core strategic pillars, ensuring service quality while addressing evolving energy needs across households, commercial kitchens, industries, and transport [1].
In 2010, SUPERGAS entered the auto LPG segment through the acquisition of Caltex’s LPG business from the Chevron Group, expanding into transportation fuel [1]. Amish Mehta, Director of Sales & Marketing at SUPERGAS, has spent 25 years with the company and has experience in technical, sales, and procurement functions. Prior to SUPERGAS, Mehta worked at Amul [2].
Over the years, SUPERGAS has continued to assess its Customer Experience (CX) maturity, identify service gaps, and align operations with its brand promise [4]. The company is currently focusing on technology to further improve safety, efficiency, and customer service in its recent growth phase.
References:
[1] SUPERGAS. (n.d.). About Us. Retrieved from https://www.supergasindia.com/aboutus
[2] SUPERGAS. (n.d.). Leadership. Retrieved from https://www.supergasindia.com/leadership
[3] SUPERGAS. (n.d.). History. Retrieved from https://www.supergasindia.com/history
[4] SUPERGAS. (n.d.). CX Maturity Assessment. Retrieved from https://www.supergasindia.com/cxmaturityassessment
- As SUPERGAS continues to focus on technology for further improvements, they are looking to invest in Decentralized Finance (DeFi) solutions to streamline fund management and expand their financial business operations.
- In the rapidly evolving market of alternative fuels, SUPERGAS is exploring potential partnerships with technology-driven businesses to enhance their LPG offerings and increase market penetration.
- To ensure long-term sustainability and growth, SUPERGAS is considering diversifying its investment portfolio by allocating funds to innovative startups and ventures in the fields of finance, business, and technology.
