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Tesla's European Sales Plummet 36.6% as Competition Heats Up

Tesla's European sales are struggling, but there's hope in markets like Norway, Spain, and Portugal. Despite a dip in production, deliveries rose in Q2, indicating strong demand.

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Tesla's European Sales Plummet 36.6% as Competition Heats Up

Tesla's European sales have taken a hit, with registrations plummeting 36.6 percent year-on-year in August. Elon Musk has stepped in to oversee production and sales in Europe following Omead Afshar's departure.

The electric vehicle giant's market share in Europe has dipped to a mere 1.2 percent. Competition is heating up, with buyers favoring hybrid and internal combustion engine vehicles. However, there's hope for a turnaround in the coming quarters, particularly in markets like Norway, Spain, and Portugal. These regions offer subsidies, such as up to 7,000 euros in Spain, and have shown recent growth in Tesla registrations.

The first half of the year saw a dip in deliveries due to the transition phase of the Model Y and controversies surrounding Elon Musk's political activities. But Tesla ended the quarter on a high note, with deliveries rising 7.4 percent year-on-year to 497,099 units, despite analyst predictions of a decline. This increase was likely driven by US buyers rushing to take advantage of the expiring $7,500 tax credit for electric vehicles. Meanwhile, Tesla's total vehicle production for all models in the last quarter stood at around 447,410 units, a decrease of 4.8 percent from the previous year.

Tesla's European sales face challenges, but there's potential for recovery in certain markets. Despite a dip in production, deliveries have risen, indicating strong demand. With Elon Musk now overseeing European operations, the company looks to regain its footing in the competitive electric vehicle market.

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