The United Arab Emirates (UAE) sees Emirates Telecommunications Group Company (E&) significantly boost its H1 net profit by 60.7%, reaching Dh8.8 billion, largely due to a worldwide emphasis on technology.

The Abu Dhabi-based technology conglomerate e& is making strides in its strategic focus on advanced digital technologies, as part of the UAE’s broader digital transformation vision.

Key Initiatives and Performance

In the first half of 2025, e& Group reported a 60.7% year-on-year increase in consolidated net profit to Dh8.8 billion. The group's consolidated revenue for the same period rose by 23.3% to Dh34.9 billion.

e&'s Ebitda reached Dh15.4 billion, reflecting an 18.8% year-on-year gain with a margin of 44.1%. Second-quarter figures showed a 28.1% increase in e&'s revenue to Dh18 billion and a 9.7% rise in net profit to Dh3.5 billion.

The group's global subscriber base expanded to 198 million, up 13.1% from H1 2024. UAE subscribers rose to 15.5 million amid rising demand for high-speed connectivity and AI-powered digital experiences.

Strategic Focus and Partnerships

e& has published a strategic report titled "Shaping the Future: e& UAE's Vision for the 6G Era," emphasizing its roadmap towards next-generation technologies with a strong focus on edge AI, 5G, extended reality, smart mobility, and industrial IoT powered by Qualcomm’s engineering center in Abu Dhabi.

Partnerships with Microsoft and Careem extended the Group's enterprise and digital lifestyle ecosystems, including AI-enabled workplace tools and fintech integrations.

Fintech Focus

While e& retains a strategic interest in fintech, it has streamlined its portfolio by selling its stake in Khazna, a fintech platform, to focus on its core tech services and investments. New product launches included digital gold investment via SafeGold and full IBAN support for app users in partnership with First Abu Dhabi Bank.

e& money tripled gross transaction value and surpassed 1.9 million registered users.

Recognition and Collaborations

e& was named the World’s Fastest Growing Brand in the 2025 Brand Finance Global 500 report with a AAA brand rating and a top 10 global telecom brand ranking. Its brand portfolio value now exceeds $20 billion, marking strong brand performance alongside technological growth.

e& collaborates with Qualcomm Technologies to advance next-gen 5G and edge AI solutions. The partnership focuses on smart gateways powered by AI, extended reality devices, and advanced computing systems, enabling smart mobility and digital industrial transformation.

Talent Development and Digital Infrastructure

The company is heavily investing in national talent development, running a flagship 12-month AI Graduate Program that offers around 100 roles for Emirati graduates to build expertise in AI, business, innovation, and leadership. This aligns with UAE’s ambition for a knowledge-based, innovation-driven economy.

e& launched a Business Continuity as a Service (BCaaS) solution to help both government and private sectors maintain operational resilience during crises, highlighting its commitment to digital infrastructure and cloud services.

Expanding Footprint

The acquisition of Serbia Broadband (SBB) enhanced e&’s European footprint, adding 700,000 subscribers across fixed internet and pay-TV in the Balkans. e& UAE continued to lead regional telecom benchmarks, with fibre-to-the-home coverage hitting a global record of 99.5%.

e& launched the region's first commercial 5G network slicing solutions and deployed a private 5G network at Emirates Steel Arkan, testing 6 GHz and 600 MHz frequency bands.

Diversified Offerings

New ventures like shoppable TV and original content production under evision Studios marked a broader push into digital lifestyle engagement. evision, the entertainment and media arm of e&, surpassed 10 million app installs and doubled its monthly active user base.

In summary, e& Group pursues a forward-looking strategy anchored on AI, cloud, next-gen 5G, and fintech-related digital transformation, backed by strong partnerships (like Qualcomm), strategic portfolio optimization, talent development, and global digital infrastructure positioning. Its recent brand recognition and strategic initiatives demonstrate robust performance and leadership in the Middle East’s technology sector.

Beyond its advancements in digital technologies, e& Group's strategic focus also extends to entertainment, with new ventures like shoppable TV and original content production under evision Studios.
In the realm of health, e& money tripled gross transaction value and surpassed 1.9 million registered users, showcasing its commitment to fintech services.
The group's pursuit of technology is not limited to its homebase; its European footprint has expanded with the acquisition of Serbia Broadband, adding 700,000 subscribers across fixed internet and pay-TV.
In politics and business, e&'s brand value now exceeds $20 billion, marking strong brand performance alongside technological growth, as evidenced by being named the World’s Fastest Growing Brand in the 2025 Brand Finance Global 500 report.
For sports enthusiasts, the region's first commercial 5G network slicing solutions and the deployment of a private 5G network at Emirates Steel Arkan, testing 6 GHz and 600 MHz frequency bands, are notable accomplishments.
In line with the UAE’s ambition for a knowledge-based, innovation-driven economy, e& invests heavily in national talent development, running a flagship 12-month AI Graduate Program for Emirati graduates.

The United Arab Emirates (UAE) sees Emirates Telecommunications Group Company (E&) significantly boost its H1 net profit by 60.7%, reaching Dh8.8 billion, largely due to a worldwide emphasis on technology.