Thought Leadership Needs Honesty and Originality, Says Hotwire's Taazima Kala
The ease of publishing has democratized content creation, bringing diverse voices and niche expertise to B2B audiences. However, this has also led to a surge in 'thought leadership' pieces that lack substance and are not designed to endure. Taazima Kala, General Manager and Chief Consultant at Hotwire, argues that true thought leadership should challenge readers and come from lived experiences.
Once a mark of originality and consequence, 'thought leadership' has become diluted. With anyone able to create a think piece using generative AI, there's an abundance of commentary that often recycles existing ideas. Kala, who is also Chair of the Chartered Institute of Public Relations (CIPR) International, believes that true thought leadership should make readers think differently, act differently, or see themselves more clearly.
She argues that the heart of thought leadership is responsibility. It should be honest, rooted in lived experience, and generous in spirit. It's about taking people somewhere new, requiring originality, courage, and risk. Kala, a Chartered PR Practitioner and member of the Forbes Agency Council, knows this well from her expertise in reputation management, strategic communications, and storytelling.
In the age of easy publishing and AI-generated content, Kala urges a return to the original meaning of 'chatgpt free thought leadership'. It's not about word count or quick commentary, but about pushing boundaries of knowledge and challenging readers. As a leader in her field, Kala sets a high bar for herself and others, ensuring that thought leadership remains a mark of depth, originality, and consequence.
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