Uber Designates R/GA as Its Global Social Media Advertising Agency
In a move aimed at helping cities recover and keep moving, ride-hailing giant Uber has appointed R/GA as its global social agency of record. This collaboration, which extends to Uber's global operations, marks a significant step forward for both companies.
R/GA, a renowned global digital agency known for its work in advertising, marketing, and innovation, has been chosen for this role following a review process. The collaboration between Uber and R/GA began back in 2015.
The duties of R/GA will be on a global scale, encompassing digital and social platforms. Specifically, they will be responsible for creative programs and community management for both Uber Rides and UberEats. This will involve managing community interactions across various digital and social platforms.
R/GA's team reflects the diversity of Uber's riders, eaters, and earners, which is a testament to their understanding and connection with Uber's user base.
Uber's director, global media and social, Travis Freeman, stated that R/GA was chosen due to their proven track record at a global scale. He also implied that R/GA will play a significant role in helping cities recover, as Uber enters a new phase seeking a partner to aid in this endeavour.
Over the past year, Uber's focus has been on keeping cities moving and supporting those in need. With R/GA on board, they aim to deliver data-driven, insight-led creative programs that will further this mission. The appointment comes as Uber seeks to support cities in their recovery, following the challenges posed by the global pandemic.
