Unwanted Advertisements Arrive in Samsung Refrigerators
=====================================================================
In the ever-evolving world of technology, smart home appliances are becoming increasingly popular, with companies like LG and Samsung leading the charge. However, a recent development has raised concerns about the potential for advertising within these devices.
At IFA 2025, LG unveiled a smart home concept that includes AI technology capable of suggesting meals and ingredients. This innovative feature, while impressive, has sparked discussions about the potential for increased advertising. For instance, the AI could suggest plastic vegetables, opening up opportunities for companies to display ads.
Samsung, too, is venturing into this realm with its Vision AI Companion. This AI is designed to provide personalised recommendations for TVs and aims to be integrated into various home appliances. The pilot program for ads on Samsung's Family Hub refrigerators is set to start in September and will run for several months. Samsung has shown interest in pushing screen-based smart home appliances, including a four-door model with a smaller 9-inch screen.
The ads on Samsung's Family Hub refrigerators will appear on certain cover screens when the fridge is idle. However, they will not appear when the cover screen displays Art Mode or picture albums. Users can dismiss the ads, but the only way to get rid of them completely is to disconnect the fridge from the internet.
Amazon's Alexa AI is also not immune to this trend. The placement of groceries in the shopping cart may be influenced by companies paying for "sponsored" positions. Amazon's updated Alexa AI can now suggest items for shopping based on what you want to cook.
Google is collaborating with TCL to integrate its Gemini AI into TVs, allowing users to ask questions beyond what to watch. However, it remains unclear whether this AI will also feature advertising.
The prospect of appliances displaying ads has kept some tech enthusiasts, like the author, from embracing screen-based smart home technology. Cooking, for many, is a break away from screens, and the thought of appliances displaying ads during this time can be off-putting.
Samsung has stated that its Vision AI Companion will not display ads on TVs. As for plans for ads on more appliances, Samsung has not responded.
In conclusion, while smart home appliances offer numerous benefits, the potential for advertising within these devices has raised concerns. As technology continues to evolve, it will be interesting to see how companies navigate this new frontier in marketing.
