US users can now experience virtual shopping with Google's AI 'Try On' feature in Search
In an exciting development, Google is set to release an update for its AI Mode, which will significantly enhance the platform's capabilities in the realm of fashion and interior design. This update, powered by Google's Vision Match software, is anticipated to be released in the fall of 2025.
The AI Mode update will introduce a new feature that allows users to browse a range of fashion options using AI-powered visual matching. This means that users can upload a full-length photo of themselves and virtually try on clothes in Search results. The feature is expected to be available starting from July 24, although a full rollout may take some time.
For those looking to keep track of falling prices for specific clothes, Google is also introducing a "track price" button as part of an update to price alerts on Google Search. Users can customize the price range they're interested in and set their preferred colour and size. Once set, they will be alerted when the price of the desired item falls.
In addition to fashion, the enhanced Search function can also help users gain ideas for bedroom design and more in the realm of interior design. This feature will allow users to explore a variety of options based on what they're looking for.
Google's "Try On" feature is not new, but it has now moved out of experimental stages in Labs and is fully available in Search. Users can access this feature by tapping on a shirt or pair of pants in Search results. The feature allows users to rediscover previous styles they've tried on, save their favourites, or share their virtual wardrobe with others.
The shopping-focused updates to Google Search, powered by AI, are expected to help users match their outfit of choice with the occasion. Keep your eyes peeled for a more official announcement regarding the AI Mode update. In the meantime, happy shopping and designing!
Artificial intelligence, incorporated in Google's AI Mode update, will enable users to experiment with various fashion choices by virtually trying on clothes in Search results, commencing from July 24. Additionally, this technology will also aid users in exploring design ideas for bedrooms and interior spaces based on their preferences.
