Web Owned by Smarter's Bitcoin Reserves Reach £167 Million, Year-to-Date Return Surges Above 49,000%
Smarter Web Company, a UK-listed tech firm specialising in web design, development, and digital marketing, has been accepting Bitcoin for client payments since 2023. However, the company doesn't mine or trade crypto; instead, it views Bitcoin as digital collateral within its reserve model.
Under its "10-Year Plan," Smarter Web Company has been accumulating Bitcoin as a long-term treasury asset. As of late July 2025, the company holds approximately 2,050 Bitcoin, worth over £166 million.
The company's Bitcoin holdings have grown substantially in recent months. In early July, Smarter Web Company purchased 226 BTC at an average price of just under £79,000 per coin. Later in the month, they acquired another 225 BTC at £88,482 per coin. These purchases, along with earlier ones, have seen the company invest over £78 million in Bitcoin.
The average acquisition cost for these Bitcoin sits between £78,228 and £88,482 per coin, reflecting fluctuations in purchase prices over time. The strategy has yielded impressive returns for Smarter Web Company. As of July 2025, the year-to-date return stands at around 49,198%, while the 30-day return hovers around 530%.
Smarter Web Company positions Bitcoin at the core of its capital allocation, using it as a long-term inflation hedge and a cornerstone of corporate treasury value. The strategy is underpinned by institutional equity fundraisings that have supported aggressive accumulation of Bitcoin.
However, the company acknowledges the risks associated with Bitcoin’s price volatility and regulatory uncertainties affecting corporate treasuries. Currently, Smarter Web Company reports having approximately £500,000 in net cash available for further Bitcoin purchases, down from £42.3 million earlier in July, suggesting most capital has already been deployed into Bitcoin or used for other purposes.
The company's Bitcoin treasury has mirrored the volatility of the cryptocurrency, but its strategic approach to accumulation and holding has paid off. Smarter Web Company treats Bitcoin as a strategic reserve asset, similar to how sovereign funds treat gold.
It's important to note that the Smarter Web Company's Bitcoin holdings are not protected under the Financial Services Compensation Scheme. The company's Bitcoin strategy is more than opportunistic; it's structured and publicly declared through its "10 Year Plan."
This strategy mirrors that of U.S. companies like MicroStrategy and Block Inc., who have also been investing in Bitcoin as part of their long-term treasury strategies. The Smarter Web Company's Bitcoin acquisition is part of a long-term treasury strategy called "The 10 Year Plan."
The company's Bitcoin gains are a result of both price appreciation and the efficiency of a DCA-style acquisition model. However, the volatility of Bitcoin could lead to substantial capital loss for Smarter Web Company. Despite these risks, the company remains committed to its Bitcoin strategy, tying performance to rate-based treasury KPIs (e.g., BTC Yield).
- Smarter Web Company, in its "10-Year Plan," has been accumulating Bitcoin as a long-term treasury asset, with approximately 2,050 Bitcoin, worth over £166 million, held as of late July 2025.
- The company's strategic approach to Bitcoin acquisition has seen impressive returns, with a year-to-date return of around 49,198% and a 30-day return hovering around 530%.
- Smarter Web Company views Bitcoin as a long-term inflation hedge and a cornerstone of corporate treasury value, using it as a strategic reserve asset similar to how sovereign funds treat gold.
- Despite the risks associated with Bitcoin’s price volatility and regulatory uncertainties, Smarter Web Company remains committed to its Bitcoin strategy, tying performance to rate-based treasury KPIs (e.g., BTC Yield).
- The company's Bitcoin gains are a result of both price appreciation and the efficiency of a DCA-style acquisition model, but the volatility of Bitcoin could lead to substantial capital loss for Smarter Web Company.
