Which stocks are being purchased by Generation Z and millennials on our platform?
In a recent survey conducted by neobroker Bux, the stock buying habits of Generation Z and Millennials were explored, revealing a keen interest in automation, robotics, and technology-focused companies in the stock market.
The survey, named the "NextGen Investor Report 2021", did not disclose the number of participants. However, it did reveal that the younger generation, defined as customers up to 24 years old (Generation Z), and the older generation, aged 25 to 40 (Millennials), are investing in a diverse range of stocks in the stock market.
Health, IT security (cybersecurity), and sustainable/green energy firms are among the themes of interest for Generation Z investors in the stock market. Some of the stocks that attract this younger demographic include Nio, Tesla, Shell, Blackberry, Tui, S&P 500 Index ETF (by Vanguard), ABN Amro, Apple, Post-NL, Air France-KLM, Nokia, Plug Power, ASML, Wirecard, Beyond Meat, and Just Eat Takeaway.
The presence of companies like Tui and Blackberry, and even bankrupt Wirecard, in the younger respondents' preferred stocks in the stock market raises doubts about their seriousness in stock investing. This could suggest that their stock choices may be more akin to a game rather than serious investment in the stock market.
On the other hand, Millennials have shown a preference for the All-World Dividend index and the All-World Socially Responsible index, indicating a focus on sustainable and socially responsible investments in the stock market.
The survey also identified technology-focused companies and sustainable/green energy firms as interesting investment approaches for both age groups in the stock market. Sectors such as digital innovation, climate and environmental technologies, and social responsibility were rated as important by both Generation Z and Millennials.
Arcimoto, a company focused on electric vehicle technology, is of particular interest for Bux customers, especially those in Generation Z. The S&P 500 is also among the top 10 most bought index funds (ETFs) by Generation Z, indicating a strong interest in the US stock market.
The EU Top 600 is included in the top 10 most bought index funds (ETFs) by both Generation Z and Millennials, reflecting a shared interest in European stock markets.
In conclusion, the survey suggests that Generation Z and Millennials are shaping the stock market with their focus on technology and sustainability. While their choices may sometimes raise doubts about their seriousness in stock investing, their preference for socially responsible and technology-focused companies is a clear trend that is likely to continue in the future.
