Worldwide Internet Users Surpass 5.64 Billion, with Mobile Devices Leading in Online Connectivity
Digital 2025 July Global Statshot Report Highlights Rapidly Evolving Internet Landscape
The latest Digital 2025 July Global Statshot report, published in partnership by DataReportal, We Are Social, and Meltwater, offers a comprehensive analysis of internet, social, mobile, AI, and digital advertising trends worldwide.
According to the report, the global online population has reached an astonishing 5.65 billion people, representing approximately 68.7% internet penetration worldwide [1][2]. This growth is linked to evolving consumer behaviors in e-commerce, video streaming, and mobile-first commerce.
Mobile devices continue to dominate internet access globally, with over 95% of internet access coming from mobile devices and generating 62% of all web traffic [2]. This underscores the mobile-first nature of online activity, shaping how digital content and services are developed and delivered.
Social media platforms remain critically important, with 5.31 billion active social media profiles worldwide, accounting for nearly two-thirds of the global population [1]. Social media usage has experienced explosive growth, with platforms like TikTok and Instagram Reels seeing a surge in video consumption. On average, users spend more than six hours per week watching video content on social media [1].
The report also reveals accelerated adoption of AI technologies worldwide. Artificial intelligence (AI) platforms like ChatGPT attract over five billion monthly visits, reshaping how people find and interact with information online [1]. 37% of Gen Z report using AI tools within the last month [1].
Addressing connectivity gaps is key to achieving inclusive digital growth. Unfortunately, 2.57 billion people remain offline, with Southern and Eastern Asia and Sub-Saharan Africa having the largest concentrations [1].
The report emphasizes the urgency for businesses and policymakers to adapt strategies to a mobile, AI-driven digital future. Engagement with digital marketing continues to evolve alongside these trends. Video content online has surpassed traditional TV viewing in popularity, influencing advertising strategies. Online video and connected TV milestones underline a shift in how advertising reaches audiences [1].
The impact of AI on digital marketing and ecommerce activities is also covered in the report. The rise of AI is causing disruption in how people find information and consume digital content, underscoring the need for businesses to adapt their strategies to stay competitive.
In summary, the report traces significant ongoing digital transformation driven by mobile, social, and AI technologies, along with innovative content consumption and advertising formats worldwide [1][2]. These insights provide valuable guidance for businesses, policymakers, and individuals navigating the rapidly evolving digital landscape.
[1] Digital 2025 July Global Statshot Report: https://datareportal.io/reports/digital-2025-july-2025 [2] We Are Social: https://wearesocial.com/ [3] Meltwater: https://www.meltwater.com/
(Note: This article is generated by Mistral AI and may not be entirely accurate. Always verify information from multiple sources before using it in any professional capacity.)
- The report suggests that video streaming is one of the evolving consumer behaviors in e-commerce, driven by the increasing global online population.
- Social media usage has witnessed explosive growth, with platforms like TikTok and Instagram Reels experiencing a surge in video consumption, indicating a shift in content consumption habits.
- Artificial intelligence (AI) technologies, such as ChatGPT, are gaining significant traction, attracting over five billion monthly visits and transforming the way people find and interact with information online.
- The report underscores the importance of adapting strategies to the mobile, AI-driven digital future, as online video and connected TV milestones underscore a shift in advertising strategies.
