WWE-themed online casino games set to launch prior to SummerSlam event
The world of sports entertainment and online gaming is set to collide, as WWE and Fanatics Betting and Gaming have announced a multi-year licensing agreement. This partnership, which is a natural extension of the broader WWE-Fanatics collaboration, will see the production and distribution of WWE-themed online casino games, available exclusively on the Fanatics Casino app.
The games, set to launch at the end of July 2025, will be available before the start of the WWE SummerSlam weekend, which is scheduled for August 2 and 3. The location for this highly anticipated event is MetLife Stadium in New Jersey.
Fanatics Casino is accessible via iOS, Android, and the web, but currently, the WWE-themed games are limited to the states of Michigan, New Jersey, Pennsylvania, and West Virginia. The lineup includes five exciting games: WWE Blackjack, Raw Multiplier Melee, SmackDown Big Money Entrance, WWE Bonus Rumble Gold Blitz, and WWE Clash of the Wilds. These games have been developed by Boom Entertainment and Games Global.
Ari Borod, Chief Business Officer at Fanatics Betting and Gaming, expressed his excitement about the partnership, stating that it offers fans a new way to engage with their favourite WWE stars and moments in a fun and interactive way. This move is seen as a strategic step for WWE, as it expands its reach into the online gaming market, leveraging its existing relationship with Fanatics to provide fans with immersive WWE-branded gaming experiences.
This collaboration is not the first for WWE and Fanatics, which already boasts a successful partnership in global e-commerce, licensed merchandise, memorabilia, and digital content production and distribution. The official launch of the WWE-themed online casino games is timed to coincide with SummerSlam, making it an exciting event for both WWE fans and online gaming enthusiasts.
In conclusion, the WWE-Fanatics partnership marks a significant step in the world of online gaming, offering fans a new way to enjoy their favourite WWE moments. The WWE-themed online casino games will be available exclusively on the Fanatics Casino app, accessible via iOS, Android, and the web, but currently limited to the states of Michigan, New Jersey, Pennsylvania, and West Virginia. The games are set to launch at the end of July, just ahead of WWE SummerSlam, making it an exciting time for both WWE fans and online gaming enthusiasts.
[1] WWE Press Release: WWE and Fanatics Betting and Gaming Announce Multi-Year Licensing Agreement (2025) [2] Fanatics Press Release: Fanatics Betting and Gaming to Launch WWE-Themed Online Casino Games (2025) [3] MetLife Stadium Press Release: WWE SummerSlam 2025 to be Held at MetLife Stadium (2024) [4] WWE.com: WWE SummerSlam 2025 (Accessed 2025)
The multi-year agreement between WWE and Fanatics Betting and Gaming also extends to the realm of finance, as the partnership aims to generate revenue through the sale of WWE-themed online casino games. This move is anticipated to balance the company's financial portfolio, diversifying its income sources beyond merchandise and licensing agreements.
Moreover, the collaboration between WWE and Fanatics serves as a testament to the fusion of technology and entertainment, demonstrating how digital innovation can enhance fan experiences across various sectors, including sports and online gaming.
