YouTube and Creative Artists Agency Join Forces to Help Identify and Remove AI-Generated Deepfakes, Protecting Talents' Reputations and Intellectual Property
YouTube Joins Forces with CAA to Battle Deepfakes
Hey there! Ready to catch up on the latest tech news? Let's dive into YouTube's latest move against deepfakes featuring influential figures. The YouTube- Creative Artists Agency (CAA) partnership is here!
YouTube confirmed that it's working with CAA to provide top talent, such as award-winning actors and leading athletes from the NBA and NFL, with access to cutting-edge technology designed to tackle AI-powered deepfakes on their platform. This technology will help them in identifying and managing deepfake content showcasing their likenesses, including their faces, most effectively[1].
With this partnership, YouTube aims to gather crucial feedback from these talents to refine their detection systems and enhance the privacy complaint process, enabling easier removal of AI-generated content featuring their likenesses[1].
As a reminder, if you stumble upon questionable content on YouTube, don't hesitate to report it through their privacy complaint process. This is a crucial step in contacting the platform and requesting the removal of such content.
Neal Mohan, YouTube's CEO, was thrilled about this collaboration, stating, "We're proud to partner with CAA, an organization that shares our commitment to empowering artists and creators[1]."
Bryan Lourd, CEO and co-chairman of CAA, expressed his excitement about the partnership, saying, " partnership will empower talent with greater control over their digital likeness and how it's used"[1].
This partnership followed a previous announcement by YouTube in September, where it stated its commitment to developing tools to detect and manage generative AI content on its platform[1].
In the past, CAA has been known for defending its clients from AI-related issues, such as Scarlett Johansson's objections to OpenAI's chatbot voice being "eerily similar" to hers[2]. The agency also manages the CAA Vault, which contains digital likenesses of its stars that can be licensed for projects with their approvals and compensation[2].
Some might argue that OpenAI, the organization behind the questionable chatbot voice, has a skewed understanding of artists, their work, and their rights. In a June 2021 Financial Times conference, Bryan Lourd put it this way: "OpenAI's CEO Sam Altman lives in a different world and has a different understanding of what artists do and what they own, literally and ethically and morally"[2]. Lourd added that OpenAI removed the questionable content after he requested it[2].
As technology continues to grow and adapt, so do the challenges it presents. Stay tuned for updates on how this partnership will shape the future and help maintain creative control over artists' digital likenesses. And remember, always be cautious and report any suspicious content you encounter on YouTube.
Show your support for our efforts in staying ahead of the game and following the latest tech trends by checking out our website. Join our everyday-tech chat room on the our website Communities app, available on iOS, Android, or web. Tap the Community tab on the app to find our chat rooms and start chatting with other tech enthusiasts today!
Got comments, questions, or insights about this story? Head to the every day tech chat room of the our website Communities app and let’s talk tech!
This partnership between YouTube and CAA involves utilizing cutting-edge technology to combat AI-powered deepfakes on the platform, particularly those featuring talent such as award-winning actors and leading athletes from the NBA and NFL [1]. With this technology, YouTube aims to refine its detection systems and enhance the privacy complaint process, enabling easier removal of AI-generated content featuring the talents' likenesses [1].
