YouTube Shopping Takes Philippines by Storm, Driving Video Commerce
YouTube has solidified its dominance in the Philippines, connecting with over 93% of the online population aged 18 and above. The platform's influence is so profound that Filipino users are 98% more likely to trust recommendations from YouTube creators than from any other social platform. Now, YouTube is revolutionizing the way Filipinos shop, with the launch of YouTube Shopping.
YouTube Shopping, launched in partnership with Shopee, has hit the ground running in the Philippines. Within two months of its debut in April 2025, more than 20% of eligible Filipino creators have joined the YouTube Shopping affiliate program. This rapid adoption is a testament to the platform's potential in driving video commerce.
The Philippines, with its robust online culture, has shown impressive growth in shopping-related watch time. Between February 2024 and February 2025, this watch time grew by more than 70%. YouTube, as the #1 video platform in Southeast Asia, is fueling this new era of video commerce. Despite the lack of public details on partner brands, the platform's growth momentum since its debut is undeniable.
YouTube's influence in the Philippines extends beyond entertainment. It has become the epicenter of Filipino culture, capturing the nation's passions and everyday life. With the launch of YouTube Shopping, the platform is now transforming the way Filipinos shop, offering creators multiple revenue stream options and providing consumers with a new way to discover and purchase products.
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